Nick Irmo

Marketing Director & Team Builder

Channel Marketing Expert | $40M+ Pipeline • 110K+ Partners • AI-Driven Growth | Author

nick.irmo@gmail.com (847) 414-4272 linkedin.com/in/nickirmo

Summary

Results-oriented marketing leader driving rapid growth for B2B and B2C companies. I specialize in channel marketing, partner programs, and digital transformation—connecting strategy with execution to deliver measurable pipeline results.

TRACK RECORD:

• Generated $40M+ in qualified pipeline opportunities
• Scaled partner networks to 110K+ registered users
• Drove 730% increase in lead generation through integrated digital strategies
• Achieved 98/100 Google PageSpeed scores with 400+ pages indexed
• Led teams of up to 10 people with budgets exceeding $5M

I build and scale marketing engines that work. Whether it's launching a 700-page website rebuild, managing 110K-partner networks, or implementing AI-powered marketing automation, I focus on removing obstacles, coaching teams, and finding quick wins that increase both leads and operational efficiency.

My approach combines technical depth (Wordpress, Next.js, Salesforce, HubSpot, marketing automation) with strategic thinking (go-to-market planning, channel development, stakeholder communication). I'm known for translating complex technical concepts into compelling narratives that drive action.

Experience

Digital Marketing Manager

Amplify HR Management

December 2024 - Present | Northbrook, Illinois

Driving digital transformation and growth strategy for a B2B SaaS HR Outsourcing PEO services firm, focusing on website optimization, demand generation, and brand positioning.

• Led complete website rebuild deploying 700+ pages of optimized content; achieved 98/100 Google PageSpeed score (up from 34/100) and indexed 400+ additional pages
• Adopted AI tools and marketing automation to simplify content creation, improve campaign efficiency, and speed up time-to-market
• Established social proof engine generating 70+ five-star Google and G2 reviews, earning official G2 badge
• Built comprehensive marketing asset library supporting social media, print collateral, and sales enablement

Founder & Marketing Consultant

Clicking Awesome

October 2017 - Present | United States

Founded and operated full-service digital marketing consultancy serving 200+ small and medium businesses across financial services, legal, real estate, senior care, and hospitality industries.

Select Client Engagements:

Unilever - Dove Brand: Designed and executed B2B landing page strategy and digital ad placement campaign for North American hotel industry expansion
Reeds Jewelers: Led Magento 2 platform upgrade and digital transformation including brand strategy for proprietary collections
Timeless Mortgage: Created full-service brand identity package including logo design, brand color system, and visual identity guidelines

Head Of Marketing

Alpha Mortgage Corporation

January 2022 - December 2023 | Wilmington, North Carolina

• Drove 275% increase in inbound traffic and 730% surge in internet lead generation within 90 days
• Developed and launched social media and video-enhanced lead generation system generating $40M in qualified opportunities within 30 days
• Created and distributed quarterly realtor-facing magazine "Beyond Alpha" to enhance B2B relationships

Vice President of Channel Marketing

Guaranteed Rate

November 2020 - November 2021 | Chicago, Illinois

Led marketing strategy for Agent Advantage, the company's real estate agent partnership platform serving 110,000+ registered partners.

• Scaled partner marketing program supporting 110K-agent network, increasing capture rates through comprehensive educational initiatives and CRM training
• Built high-engagement community platform launching private Facebook group that grew to 2,000+ members in six months
• Directed integrated marketing operations overseeing creative teams, video production, email marketing, and automated CRM campaigns

Marketing Director

101 Mobility

April 2017 - November 2017 | Wilmington, North Carolina

• Delivered $250K+ in annualized savings by strategically reducing external vendor dependence
• Overhauled PPC program managing $1M+ annual budget, contributing to record $5.3M single-month sales
• Implemented multi-national advertising campaign consolidating franchisee ad spend

Education

Western Illinois University

Marketing

Oakton Community College

Computer Science

Certifications & Publications

Certifications:

• Adobe Marketing Cloud
• Leading a Marketing Team
• Google Analytics
• Hubspot

Publications:

Published Author: "Jumpstart Your Life: 101 Quick Lessons for Teens and Young Adults to Succeed, Grow, and Thrive" (jumpstart101.com)

Expertise

Channel MarketingPartner ProgramsDemand GenerationDigital TransformationMarketing AutomationTeam LeadershipBudget ManagementAI ToolsCRM SystemsSEO/SEMContent StrategyBrand DevelopmentBranding & IdentityLogo DesignBrand Strategy