Nick Irmo
Digital Marketing Strategist • Marketing Director & Team Builder • Creative Director
I'm Nick Irmo, a multifaceted professional specializing in Digital Marketing and Creative Direction. With over 15 years of experience, I help brands achieve their goals through innovative strategies and compelling creative solutions.
About Me
Welcome! I'm a passionate marketing expert with a proven track record in both B2B and B2C markets. I specialize in crafting comprehensive marketing strategies that drive growth and achieve meaningful results for businesses of all sizes.
My approach combines data-driven insights with creative thinking to develop campaigns that resonate with target audiences and deliver measurable ROI.
With over 15 years of experience spanning strategic marketing, marketing operations, brand building, and business development, I bring a wealth of knowledge to every project I undertake. I'm particularly passionate about staying at the cutting edge of marketing technology and trends.
Education
Western Illinois University
Experience
15+ Years in Marketing
Core Expertise
Services I Offer
Comprehensive marketing and creative services tailored to drive your business forward
Digital Marketing
Strategic digital marketing campaigns that drive engagement, increase brand visibility, and generate measurable results across all digital channels.
Channel Marketing
Optimize your marketing channels for maximum reach and ROI. From social media to email campaigns, I help you connect with your audience effectively.
Mortgage Marketing
Specialized marketing strategies for mortgage professionals and lenders. Drive qualified leads and build lasting relationships with homebuyers.
Brand & Creative
Develop compelling brand identities and creative assets that resonate with your target audience and set you apart from competitors.
SEO
Comprehensive SEO strategies to improve your search rankings, drive organic traffic, and increase your online visibility to reach more customers.
Photography
Professional photography services for commercial, product, and corporate needs. Capture stunning visuals that tell your brand story.
Web Development
Custom web development solutions that combine beautiful design with powerful functionality to create exceptional user experiences.
Email Marketing
Create engaging email campaigns that nurture leads, build customer loyalty, and drive conversions with personalized messaging and automation.
Consulting & Strategy
Expert consulting services to help you develop comprehensive marketing strategies that align with your business goals and drive sustainable growth.
Featured Projects
A selection of my recent work, featuring innovative solutions and impactful results
Clicking Awesome
A family owned boutique marketing agency dedicated to help grow and support small to medium sized businesses.
Amplify HR Website Redesign
A comprehensive platform redesign focusing on user experience and conversion optimization.
OakStar Funding
Built a fully custom responsive WordPress website for a mortgage broker in Texas and optimized for SEO and Lead Generation.
PEO Guide
Developed a comprehensive PEO Guide booklet for Amplify HR to help prospective clients compare HRIS / PEO solutions.
Not Another Job
Custom website / ad platform to educate on side hustles, money making, investments, and financial literacy.
Real Stories, Real Success
Created a complete lookbook for Alpha Mortgage for Real Estate Agents Referral Marketing efforts.
Unilever - Dove Brand B2B Campaign
Designed and executed comprehensive B2B landing page strategy and digital ad placement campaign for Dove Brand's North American hotel industry expansion initiative.
Timeless Mortgage
Complete brand identity overhaul for a growing corporation, including logo design, brand guidelines, and marketing materials.
Real Estate Photography
Professional real estate photography showcasing properties in the best light to drive sales.
Food Photography
Professional food photography for popular local authentic Mexican restaurant Tacos El Norte
WisQuality.org
Developed comprehensive WordPress website for Wisconsin Center for Performance Excellence, state organization supporting Baldrige Award programs.
Alpha Mortgage
Implemented a complete website overhaul for Alpha Mortgage Corporation
Published Books
Sharing knowledge and insights across various fields
Jumpstart Your Life
A Guide to Personal Growth
2025
Ember and the Enchanted Pouch
A Magical Dragon's Tale
2025
Seaweed Annie
2025
Client Testimonials
Hear what my clients have to say about working together
Jason C. Scott
Director, VA Lending @ CrossCountry Mortgage
Nick is one of the most passionate and professional people you will ever have the pleasure of working with. His super power is that he empathizes with the demographic that you're marketing to. He has an uncanny ability to connect and you with your base in a way that allows you to stay authentic but still get the message out.
Shauna Gleason
Creative Director
Nick is an absolute joy to work with. He is very knowledgeable about the social and digital space. Nick is skilled at creating engaging communities on social but also in the workplace. I enjoyed working with Nick and looked forward to our catch-ups. I highly recommend him - any team would be lucky to have him!
Megan Russ
Talent Acquisition Professional
I've worked for a couple fortune 500 companies and Nick is hands down one of the most talented marketing professionals around. He's always looking at the bigger picture in terms of staying ahead of world class marketing ideas/strategies that set companies a part from their competitors.
William Swanson
CEO / Independent Consultant
Nick is a bright and creative digital marketing individual who energizes any room he’s in with his presence. He combines an insatiable desire to improve marketing messages with cutting edge digital marketing tools. And he uses analytics to evaluate the true effectiveness of his programs. His positive and upbeat approach to these initiatives is contagious. As a result, the businesses and individuals with whom he is affiliated are well served with his contributions.
Kurt Vanscoy
Sales Consultant
In today’s business world a talented marketing manager is vital. Without it you are drifting at sea. Nick is one of the best I’ve worked with. Nick is one of the rare ones that genuinely cares about the people he works with and the service he is providing. He is intuitive and very creative. His ability to adapt and put square pegs in round holes is amazing. He’s an asset to any organization lucky enough to have acquired his talents.
Justin Mink
Certified EOS Implementor
Nick is a thoughtful, organized, intelligent, and creative marketing leader. His ability to manage complexity and keep projects on track with an eye on "forest through the trees" is rare. Not to mention, every interaction you have with Nick leaves you feeling good. It's rare to find a combination of incredible talent with a genuinely great guy. I can't think of a team that wouldn't benefit from Nick's contributions, along with enjoying the spirit of collaboration and positive attitude that Nick brings to the table.
Let's Connect
Ready to elevate your marketing? Whether you need strategic guidance, creative direction, or a complete marketing overhaul, I'm here to help.