Marketing leadership for the AI era.
I help growth-stage companies build marketing that sales trusts: strategy, the stack, the team and the pipeline. Eighteen years across mortgage, legal, HR tech, franchise and senior care, and now the shift to AI search.
18yrsTaking select engagementsThree doors. Pick the one that fits.
Need marketing leadership?
Strategy, a plan and a senior hand on the wheel, part-time or by project. Start with the 30-day assessment; the price is on the page.
Need a marketing director?
Eighteen years in-house and as a consultant, open to remote Director or VP of Marketing roles. Résumé on a page, PDF one click away.
Need an agency?
When the job needs a team: web, brand, content and campaigns delivered end to end by Clicking Awesome, the agency I have run since 2008.
Three ways to work together.
Marketing consulting
Strategy, a marketing function built or rebuilt, and senior leadership on a part-time basis when you need it: budget, team, and a pipeline sales trusts.
Learn moreAI marketing consulting
Put AI to work across content, search and operations, with a roadmap, the right tools and a team trained to use them.
Learn moreWorkshops and speaking
Working sessions for leadership and marketing teams on zero-click marketing, AI search and AI-assisted content.
Learn moreThe IRMO Playbook. Four moves, in order, every time.
Identify
Days 1 – 30Find out what is true before deciding what to do.
Roadmap
Days 30 – 45Turn the findings into a sequence: what to fix first, what to stop, what to build, who does it, what it costs.
Market
Days 45 – 180Build and launch.
Optimize
OngoingRead the numbers, cut what is not working, double down on what is.
Buyers research inside AI answers, feeds and communities. Showing up where they already look beats traffic to your site.
Automation paired with human judgment lets a small team produce more without sounding like everyone else.
If sales does not trust the leads, nothing else matters. Shared definitions, clean data and a real handoff come before the next campaign.
Numbers from the work, not the pitch.
Marketing functions built, rebuilt and scaled.
Alpha Mortgage Corporation
Rebuilt the digital foundation and lead engine for a lender with 50+ loan officers, producing $40M in qualified opportunities in 30 days.
Guaranteed Rate
Led marketing for Agent Advantage (agents.rate.com), the platform serving 110,000+ registered real estate agents whose referrals fed loan production company-wide.
Amplify HR Management
Built a complete marketing function as the first marketing hire: rebrand, a 700+ page Next.js website, attribution, reporting and a review engine.
Gordon Law Group & Gordon Tax
Rebuilt both firm websites within 12 weeks of joining, then the lead pipeline, the reporting, the content engine and a daily AI intelligence brief behind them.
Unilever · Dove
Designed the B2B landing page and digital ad campaign for Dove’s North American hotel amenities program, through Clicking Awesome as a Unilever vendor.
Eighteen years of logos, kept in their lanes.
Employers
In-house roles, 2006 – presentClients
Irmo Marketing / Clicking Awesome, 2008 – presentProjects
Things I own and buildZero-click, AI search and the stack behind it.
MeasurementBrand love is not a KPI: what Coca-Cola’s CMO changed, and the test to run on your dashboard
At ANA Masters of Marketing, Coca-Cola’s Manolo Arroyo said he no longer believes in “brand love” as a lead metric. Six numbers from his talk, and the four moves for anyone who owns a marketing dashboard.
Read
LeadershipWhat a fractional CMO costs in 2026, with my actual rates
Almost nobody publishes fractional CMO pricing, which is why the question gets asked so often. The market ranges, what drives them, what a full-time director really costs loaded, and the exact numbers I charge.
Read
AI toolsClaude chat, Claude for work, and Claude Code: which one to use for what
I run marketing with all three, every day. They look similar and they are not. Here is the split that keeps me from using a chat window for a job that needs an agent, or an agent for a job that needs a conversation.
ReadClients and colleagues, in their words.
Nick is a thoughtful, organized, intelligent, and creative marketing leader. He brings structure to the work and energy to the room, and the teams around him are better for the positive attitude that Nick brings to the table.
Nick is a bright and creative digital marketing individual who energizes any room he's in. Any organization that brings him on will be well served with his contributions.
