Eighteen years, role by role.
Marketing leadership across mortgage, legal, HR technology, franchise systems and senior care, plus a consultancy that has run since 2008.
Gordon Law Group & Gordon Tax
Lead marketing for a Chicago crypto, tax and business law firm and its affiliated tax firm, reporting to the managing attorney. Three web properties, two YouTube channels, a direct report, law clerks and vendors.
- Rebuilt gordonlaw.com and gordontax.com within 12 weeks of joining: new IA, flattened URLs, ~40 service pages reassigned by search intent, E-E-A-T bylines and schema on every page.
- Launched a 235-term tax glossary (largest in the category) and a 235-video YouTube program behind it, one video per weekday.
- Redesigned the HubSpot lead flow (lifecycle stages, six routing paths, 3-call/2-email cadence, 2-hour SLA, Clio handoff, source attribution); restored GA4 after a year of no data; built the firm's first Looker Studio dashboard and weekly partner report.
- Wrote the Article Production SOP: six drafting passes to one or two, topic to publish-ready in 2–3 business days, compliance scan built in, 4 new + 4 refreshed articles a month.
- Built the Marketing Pulse, an AI-driven daily intelligence brief that delivers social drafts and a question-of-the-day script to staff with no manual effort.
Amplify HR Management
First dedicated marketing hire, standing up the entire function for a growth-stage PEO.
- Delivered a complete rebrand and a 700+ page Next.js website: 98/100 PageSpeed (from 34), 400+ more pages indexed.
- Built a social proof engine: 70+ five-star Google and G2 reviews and an official G2 badge.
- Integrated Salesforce and Pardot for attribution; stood up Looker Studio executive reporting; ran retargeting, outbound and paid search.
- Owned the marketing-to-sales handoff: pipeline reviews, routing and SLAs.
Alpha Mortgage Corporation
Owned marketing for a regional lender with 50+ loan officers across three brands. Recruited back after Guaranteed Rate.
- 275% lift in inbound traffic and 730% more internet leads within 90 days.
- Social and video lead system that produced $40M in qualified opportunities in 30 days.
- Led SureFire Top of Mind CRM selection and rollout for 50+ loan officers and partners.
- Rebuilt AlphaMortgage.com, unified brand standards, created the "Beyond Alpha" partner magazine and the 92-page Careers book; Best Video Marketing, 2022 MAX Awards.
Guaranteed Rate
Marketing strategy for Agent Advantage (agents.rate.com), the real estate agent partnership platform at a top-three U.S. retail lender.
- Scaled partner marketing for 110,000+ registered agents.
- Launched a private partner community that reached 2,000+ members in six months.
- Directed creative, video, email, Total Expert CRM automation, SEO, events and tradeshows.
101 Mobility
Led marketing for a $50M+ medical equipment franchise system with 65+ franchisees across the U.S., Puerto Rico and Canada.
- Rebuilt a $1M+ annual PPC program, contributing to a record $5.3M sales month; $250,000+ in annualized savings from vendor consolidation.
- Led a five-person team across email, PPC, print, video, social and tradeshows.
In Home Personal Services & Affiliated Brands
Led marketing across five brands anchored by a $50M+ senior care agency in Illinois, Texas and Florida.
- Built a 10-person in-house creative team from scratch; promoted to Marketing Director within five months.
- Led go-to-market for Bowes In Home Care, Onward DME and Matthews Online Learning; repositioned Nex Gen Dynamics.
Cartridge World North America
Modernized North American digital marketing for a top-100 global franchise with 1,600 locations.
- Moved a radio-first brand into SKU-level PPC, Google Shopping and Amazon FBA.
- Designed a radius-based revenue share that won franchisee support for e-commerce.
- National conference speaker and trainer; contributing writer to INKFO.
Clicking Awesome (formerly Irmo Marketing)
Consultancy and fractional CMO practice serving 200+ clients across financial services, legal, real estate, automotive, hospitality, senior care and retail. Irmo Marketing from 2008; rebranded the client practice as Clicking Awesome in 2017.
- B2B and B2C programs for national brands and Fortune 500 companies, including Unilever (Dove), Harley-Davidson, Abt Electronics and AT&T.
- Select engagements: Opus21 and Clear Mortgage (brand, content, social, pitch decks), Reeds Jewelers (embedded Magento 2 deployment), Timeless Mortgage (identity and site), Good Time Activities (brand, e-commerce, product launches), OakStar Funding (website), Revolution Mortgage (social), Fish Witch Charters and TALLET (lead gen and paid social), plus loan-officer campaigns, Tempesta, Elevation Meats, MotorWerks and the Wisconsin Center for Performance Excellence.
- Commercial photography and Google 360 virtual tours for Sybaris (five-location resort chain), Arlington Lexus and Sullivan Buick GMC as a Google Street View trusted photographer.
- Awards for Best Marketing Campaign, Best Newsletter Content and Best New Website Design.
AT&T Global
Managed 1,600 business accounts and led a 10-person sales team. The sales floor is where the marketing-to-revenue habit started.
- Consistently surpassed departmental sales goals with repeated recognition for retention and account growth; coached a 10-member team to top customer-satisfaction ratings.
- Western Illinois University
Marketing - Oakton Community College
Computer Science
- Google Ads
- Google Analytics
- HubSpot
- Adobe Marketing Cloud
- Leading a Marketing Team
