Nick Irmo
Nick Irmo
Services
Marketing consultingAI marketing consultingWorkshops and speakingThe IRMO Playbook
Work
Mortgage and lendingLegal and professional servicesHR, PEO and B2B SaaSFranchise and multi-locationSenior care and healthcareE-commerce and retailCreative and videoAlpha Mortgage CorporationGuaranteed RateAmplify HR ManagementGordon Law Group & Gordon TaxUnilever · Dove
Insights
Zero-click marketingAI search and AEOMarketing leadershipAI tools and stacksBrand love is not a KPIWhat a fractional CMO costs in 2026, with my actual ratesClaude chat, Claude for work, and Claude CodeFractional CMO or marketing consultant? What the titles mean, and why I use one of them
Resources
Guides and templatesTalk decksZero-click mini-courseBooks on AmazonThe 2026 AI Marketing Toolkit100 AI Prompts for ChatGPT and ClaudeWhat the F*ck Is a Fractional CMO?When You Should Vendor Out Your MarketingHow to Sell Your Story
About
AboutExperienceRésuméTestimonialsContact
Contact
Creative and video

Marketing that gets watched.

Brand films, campaign creative, landing pages and identity work, produced in-house and through Clicking Awesome. Click a film to play with sound.

Brand films

Films from two mortgage brands.

Don't Just Visit, StayAlpha Mortgage Corporation · Brand film for the Wilmington, NC market
Realtors Choose Alpha MortgageAlpha Mortgage Corporation · Partner-facing film for the referral channel
Whiskey BranchAlpha Mortgage Corporation · Builder-partner film with president Michael Lopez; shot, directed and edited by Nick
Believe You WillGuaranteed Rate · Brand and culture spot, The Downing Brothers
Campaigns and identity

Display, landing pages, logos and decks.

Alpha Mortgage Careers book
Print and digital publication

Alpha Mortgage Careers book

92-page recruiting book: company, culture, sales track, marketing engine and tech stack.

Helm’s Port Fishing Tournament
Identity and website

Helm’s Port Fishing Tournament

Nautical mark, registration site and sponsor program for an annual charity fishing tournament.

Timeless Mortgage identity
Logo and brand system

Timeless Mortgage identity

Three rounds of concepts to a roofline-infinity mark, palette, type and guidelines.

Dove · Hotel amenities display set
Display campaign

Dove · Hotel amenities display set

Nine IAB sizes in two creative versions for Unilever’s B2B hotel program.

Talk decks
Presentations

Talk decks

Seven industry sessions, mortgage to martech, rebuilt in this design system.
Amplify HR website on a laptop
Rebrand and website

Amplify HR · 700-page rebuild

Corporate rebrand and Next.js site; PageSpeed 34 to 98.
Dove hotel amenities landing page
Landing page

Dove · Hotel amenities

Sample-request page for Unilever’s B2B hospitality channel.
Wisconsin Center for Performance Excellence member grid
Website

Wisconsin Center for Performance Excellence

WordPress platform with events, member resources and a statewide content architecture.
Next step

Need a team that can strategize in the morning and shoot in the afternoon?

Send a note No pitch deck. A reply within one business day.