The work, with the numbers attached.
9 in-house roles and brands as an employee and 6 engagements as a consultant, labeled so the two never blur. Each one lists the challenge, what I did and what changed.
Alpha Mortgage Corporation
Rebuilt the digital foundation and lead engine for a lender with 50+ loan officers, producing $40M in qualified opportunities in 30 days.
Guaranteed Rate
Led marketing for Agent Advantage (agents.rate.com), the platform serving 110,000+ registered real estate agents whose referrals fed loan production company-wide.
Amplify HR Management
Built a complete marketing function as the first marketing hire: rebrand, a 700+ page Next.js website, attribution, reporting and a review engine.
Gordon Law Group & Gordon Tax
Rebuilt both firm websites within 12 weeks of joining, then the lead pipeline, the reporting, the content engine and a daily AI intelligence brief behind them.
101 Mobility
Rebuilt paid search and consolidated vendors for a medical equipment franchise system, contributing to a record sales month.
Cartridge World North America
Moved a radio-led franchise brand into performance digital and e-commerce, and designed a revenue-share model franchisees backed.
In Home Personal Services & Affiliated Brands
Built a 10-person in-house creative team and led launches across five brands, including Bowes In Home Care, for a $50M+ senior care organization.
Bowes In Home Care
Built the Bowes In Home Care WordPress website from the ground up, including 25 product pages, as one of five brands led in the In Home Personal Services role.
Nex Gen Dynamics
Turned Nex Gen Dynamics from an internal IT function into an external creative agency: built its website, took on outside clients and closed the first accounts, including Oxygen One, Size and Carrow Packaging.
Unilever · Dove
Designed the B2B landing page and digital ad campaign for Dove’s North American hotel amenities program, through Clicking Awesome as a Unilever vendor.
Reeds Jewelers
Joined Reeds Jewelers on a full-time contract to help deploy Magento 2, working across social, project management, product marketing, analytics, photo and email to make the marketing team faster and the launch cleaner.
Timeless Mortgage
Took a startup brokerage from a name to a complete identity: three rounds of logo concepts, a final mark built on an infinity-roofline idea, palette and type, brand guidelines, signage and a launch website.
Good Time Activities
Built a consumer brand end to end: identity, a full e-commerce website, multiple product launches (custom cornhole boards, branded apparel, pet accessories), product photography, recipe and how-to content, and the social launch.
OakStar Funding
Designed and built the full OakStar Funding website: logo refinement, palette, homepage, about and contact flows, photography direction and copy, built for Texas borrowers and the officers who serve them.
Wisconsin Center for Performance Excellence
Built a WordPress website with event management, member resources and a new content architecture.
