Consulting engagement · Consumer goods, B2B · 2025
Unilever · Dove
Taking a consumer brand into the hotel amenities market.
9ad sizes in the display set
1sample-request landing page
9ad sizes in the display set
1sample-request landing page
- Role
- Brand marketing consultant
- Years
- 2025
- Industry
- Consumer goods, B2B
- Capabilities
- B2B strategyLanding pagesDisplay creativePaid media
Challenge
Dove needed to reach hotel buyers, an audience that behaves very differently from the brand’s consumers, and convert them to a sample request.
What I did
- Designed a B2B landing page aimed at hotel decision-makers, with a sample-request form as the single conversion.
- Produced the display campaign across nine IAB sizes (120×140 through 900×144) and e-commerce placements, in two creative versions for testing.
- Planned placements across LinkedIn, Google and industry trade publications.
- Completed Unilever’s Responsible Partner vendor onboarding for Clicking Awesome.
What changed
- A complete, on-brand B2B funnel for the hotel channel, ready for Unilever’s media team.
Creative
From the campaign.
The IRMO Playbook
Unilever · Dove ran the same four moves every engagement does: identify, roadmap, market, optimize.
IIdentifyRRoadmapMMarketOOptimize
How it works Next step
Store, catalog or migration that needs a marketing lead?
Send a note No pitch deck. A reply within one business day.
