Nick Irmo
Nick Irmo
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Workshops and speaking

Working sessions your team leaves with a plan.

Half-day and full-day sessions for leadership teams, marketing departments and sales floors. Built around your numbers and your buyers, not a generic deck.

Common questions

Zero-click marketing

Why most buyer journeys now end without a click, and how to be visible inside AI answers, feeds and communities. Ends with a 30-day plan.

  • Visibility audit on your 20 buyer questions
  • Platform-native content system
  • Measurement that replaces traffic

AI for marketing teams

A hands-on day with the tools your team will actually use: prompt systems, content pipelines, research and automation, with brand-voice guardrails.

  • Tool stack by team size
  • Prompt libraries and review standards
  • First workflows shipped in the room

Marketing to sales handoff

For revenue teams. Shared lead definitions, lifecycle stages, SLAs and the follow-up playbook. Delivered to the Gordon Law sales team in 2026.

  • Lead definitions and scoring
  • Speed-to-lead and follow-up cadence
  • CRM hygiene and reporting

Franchise and partner marketing

From national conference stages at Cartridge World to loan officer coaching at Alpha Mortgage and Guaranteed Rate: how to market through a network you do not control.

  • Local marketing systems
  • Co-marketing and compliance
  • Partner community programs
The IRMO Playbook

Every session is built so your team leaves with the I and the R done: a diagnosis and a sequenced plan they own.

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How it works
What it costs

Flat rates, agreed up front.

Half-day working session$3,500
Full-day working session$6,000
Conference talk or keynote$2,500 plus travel
Loan officer or sales-floor training, per session$1,500

Within 60 miles of Chicago, travel is included. Sessions are built around your numbers; a prep call and a follow-up summary are part of the rate.

Talks given

From franchise stages to loan officer floors.

Mortgage marketing in a rate-shocked market

A loan officer and branch leader session on video, social and CRM follow-up that produced $40M in qualified opportunities in 30 days.

Alpha Mortgage, Guaranteed Rate

Franchising in the digital age

Selling and supporting a franchise system online, and the revenue-share model that turned franchisee resistance into support.

Cartridge World national conferences

Zero-click marketing for B2B

The five-part series behind the free mini-course, delivered live for leadership teams.

Private workshops
Next step

Let’s talk about where marketing is, and what the business needs from it.

Send a note No pitch deck. A reply within one business day.