Nick Irmo
Nick Irmo
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AI marketing consultant

AI that multiplies the team, with a human in the loop.

Where AI will save time or improve results in your marketing, what to leave alone, and the order to do it in. Then the workflows, the tools and the training to make it stick.

Common questions

AI marketing strategy and roadmap

An audit of workflows and opportunities, a prioritized 90-day roadmap, and governance that protects quality and brand voice.

  • Workflow and opportunity audit
  • Prioritized 90-day roadmap
  • Governance and brand-voice guardrails

AI content operations

Editorial pipelines that pair generative AI with human review, connected directly to your CMS, so content scales without losing quality.

  • Prompt libraries and brand voice systems
  • CMS-connected workflows (WordPress and more)
  • Review and quality standards

AI search visibility

Show up when buyers ask ChatGPT, Perplexity, Gemini or Google AI Overviews. Structured content, entity authority and a way to track it.

  • AI visibility audit and baseline
  • AEO and GEO content restructuring
  • Ongoing tracking and reporting

Tool stack and team training

Independent tool evaluation, a stack designed for your team size and budget, and hands-on workshops from marketing to sales.

  • Independent tool evaluation
  • Stack design by team size
  • Hands-on workshops
The IRMO Playbook

AI work runs on the same four moves: Identify where AI pays off, Roadmap the 90 days, Market with human-reviewed content ops, Optimize against the numbers.

IIdentifyRRoadmapMMarketOOptimize
How it works
Operating principles

Human judgment stays in the loop.

People decide, AI drafts

Every published piece passes a person who knows the subject. The workflow is built to make that fast, not optional.

Connected, not copy-pasted

AI tools plug into the CMS and CRM you already run. At Gordon Law that means Claude working inside WordPress through Novamira.

No affiliate bias

I have no vendor relationships. The 2026 AI Marketing Toolkit reviews 20 platforms on what they replace, not what they pay.

Before we talk

The questions people ask first.

Short answers to the things most people want to know before they send the form. Anything else, ask in the note.

What does an AI marketing consultant do?
Identifies where AI can improve marketing results or efficiency, designs the workflows and tool stack to do it, and trains the team to use them, with guardrails that protect quality and brand voice.
What is answer engine optimization?
AEO, also called generative engine optimization (GEO), is structuring content and building authority so tools like ChatGPT, Perplexity and Google AI Overviews cite your brand when buyers ask questions.
Will AI content hurt our brand or rankings?
Unreviewed, generic content can. Content produced with AI and edited by people who know the subject, with clear sourcing and a consistent voice, performs well. My workflows keep a person in the loop for that reason.
Do you recommend specific tools?
Only after understanding your team, budget and existing stack. I have no affiliate relationships with vendors.
Next step

Let’s talk about where marketing is, and what the business needs from it.

Send a note No pitch deck. A reply within one business day.