Consulting engagement · Mortgage lending · 2022
OakStar Funding
A Texas lender that needed a website as credible as its loan officers.
Full sitedesigned in XD, built and launched
4logo revisions to the final mark
Full sitedesigned in XD, built and launched
4logo revisions to the final mark
- Role
- Website design and build
- Years
- 2022
- Industry
- Mortgage lending
- Capabilities
- Website designWebsite developmentLogo refinementCopywriting
Challenge
A growing Texas mortgage lender had a logo and a few pages that did not match the quality of its people. It needed a site that explained its loan products plainly, introduced the team and moved visitors to an application.
What I did
- Refined the OakStar mark through four revisions and set the palette (two greens, brown, gold) from it.
- Designed the homepage, About Us and Contact flows in Adobe XD, with product cards, a three-step process and officer profiles.
- Directed photography and stock selection around Texas neighborhoods and families; wrote and edited site copy.
- Built and launched the site with application paths and loan officer pages.
What changed
- A lender site that reads as established, with clear paths from product to officer to application.
Creative
From the campaign.
The IRMO Playbook
OakStar Funding ran the same four moves every engagement does: identify, roadmap, market, optimize.
IIdentifyRRoadmapMMarketOOptimize
How it works Next step
Running a lender, a brokerage or a branch?
Send a note No pitch deck. A reply within one business day.
