Nick Irmo
Nick Irmo
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Marketing consultingAI marketing consultingWorkshops and speakingThe IRMO Playbook
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Mortgage and lendingLegal and professional servicesHR, PEO and B2B SaaSFranchise and multi-locationSenior care and healthcareE-commerce and retailCreative and videoAlpha Mortgage CorporationGuaranteed RateAmplify HR ManagementGordon Law Group & Gordon TaxUnilever · Dove
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Zero-click marketingAI search and AEOMarketing leadershipAI tools and stacksBrand love is not a KPIWhat a fractional CMO costs in 2026, with my actual ratesClaude chat, Claude for work, and Claude CodeFractional CMO or marketing consultant? What the titles mean, and why I use one of them
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Guides and templatesTalk decksZero-click mini-courseBooks on AmazonThe 2026 AI Marketing Toolkit100 AI Prompts for ChatGPT and ClaudeWhat the F*ck Is a Fractional CMO?When You Should Vendor Out Your MarketingHow to Sell Your Story
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PEO and HR outsourcing · 12 slides

Marketing a PEO

Standing up demand generation for HR outsourcing, from zero to a function the CEO can run the business on

01 / 12
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Slide 1 of Marketing a PEO
01 / 12
Slide 2 of Marketing a PEO
02 / 12 · PEO buyers do not know they are PEO buyers.
Slide 3 of Marketing a PEO
03 / 12 · What this produced
Slide 4 of Marketing a PEO
04 / 12 · Win the comparison before it starts
Slide 5 of Marketing a PEO
05 / 12 · Built for speed, search and trust
Slide 6 of Marketing a PEO
06 / 12 · Reviews are a channel
Slide 7 of Marketing a PEO
07 / 12 · From lead to meeting without the leaks
Slide 8 of Marketing a PEO
08 / 12 · Where the pipeline came from
Slide 9 of Marketing a PEO
09 / 12 · Nick played an important role in strengthening our brand and digital presence. He integrated well with the broader team and consistently approached his work with professionalism and a positive attitude.
Slide 10 of Marketing a PEO
10 / 12 · Content operations with human oversight
Slide 11 of Marketing a PEO
11 / 12 · If you are the first marketing hire
Slide 12 of Marketing a PEO
12 / 12 · Let’s talk about where marketing is.

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More decks

The other sessions.

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Mortgage · 12 slides

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Review the deck B2B SaaS · 12 slides

Marketing B2B SaaS

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