Nick Irmo
Nick Irmo
Services
Marketing consultingAI marketing consultingWorkshops and speakingThe IRMO Playbook
Work
Mortgage and lendingLegal and professional servicesHR, PEO and B2B SaaSFranchise and multi-locationSenior care and healthcareE-commerce and retailCreative and videoAlpha Mortgage CorporationGuaranteed RateAmplify HR ManagementGordon Law Group & Gordon TaxUnilever · Dove
Insights
Zero-click marketingAI search and AEOMarketing leadershipAI tools and stacksBrand love is not a KPIWhat a fractional CMO costs in 2026, with my actual ratesClaude chat, Claude for work, and Claude CodeFractional CMO or marketing consultant? What the titles mean, and why I use one of them
Resources
Guides and templatesTalk decksZero-click mini-courseBooks on AmazonThe 2026 AI Marketing Toolkit100 AI Prompts for ChatGPT and ClaudeWhat the F*ck Is a Fractional CMO?When You Should Vendor Out Your MarketingHow to Sell Your Story
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B2B SaaS · 12 slides

Marketing B2B SaaS

Full-funnel demand generation for software companies selling to operators, not developers

01 / 12
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Slide 1 of Marketing B2B SaaS
01 / 12
Slide 2 of Marketing B2B SaaS
02 / 12 · Your buyer is researching you inside an AI answer right now.
Slide 3 of Marketing B2B SaaS
03 / 12 · Every page has to work for a person, a crawler and an answer engine
Slide 4 of Marketing B2B SaaS
04 / 12 · Narrow the ICP until it hurts
Slide 5 of Marketing B2B SaaS
05 / 12 · What to measure
Slide 6 of Marketing B2B SaaS
06 / 12 · From visibility to revenue
Slide 7 of Marketing B2B SaaS
07 / 12 · Marketing and sales on one definition
Slide 8 of Marketing B2B SaaS
08 / 12 · Build assets, not campaigns
Slide 9 of Marketing B2B SaaS
09 / 12 · Where AI earns its seat
Slide 10 of Marketing B2B SaaS
10 / 12 · Nick understands how marketing and revenue teams need to work together, and he builds systems that actually make that alignment happen.
Slide 11 of Marketing B2B SaaS
11 / 12 · Sequence
Slide 12 of Marketing B2B SaaS
12 / 12 · Let’s talk about where marketing is.

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