Leadership role · Senior care and healthcare · 2015 – 2017
In Home Personal Services & Affiliated Brands
Five senior-care and education brands, Bowes In Home Care among them, with no in-house creative capability.
10person creative team built
5brands led
10person creative team built
5brands led
- Role
- Marketing Director
- Years
- 2015 – 2017
- Industry
- Senior care and healthcare
- Capabilities
- Team buildingProduct launchesMulti-brand marketingVideo
Challenge
Five brands serving five audiences relied on outside help for every piece of creative work, from video to web.
What I did
- Designed the team structure and hired the first videographer, designer, content writer and supporting specialists.
- Led go-to-market for Bowes In Home Care (built its WordPress site and 25 product pages), Onward DME (direct-to-consumer e-commerce) and Matthews Online Learning.
- Repositioned Nex Gen Dynamics from internal IT into an external creative agency, built its website and sold its first outside clients.
- Led website redesigns, video content and educational material development.
What changed
- Converted an outsourced marketing footprint into a 10-person in-house creative team.
- Promoted from Digital Marketing Manager to Marketing Director within five months.
The IRMO Playbook
In Home Personal Services & Affiliated Brands ran the same four moves every engagement does: identify the gap, roadmap the fix, market, then optimize and hand off.
IIdentifyRRoadmapMMarketOOptimize
How it works Next step
Agency, network or DME brand that needs a marketing lead?
Send a note No pitch deck. A reply within one business day.
