Leadership role · Senior care and healthcare · 2015 – 2017
Bowes In Home Care
A home-care brand under the In Home Personal Services umbrella that needed a web presence of its own.
25product pages built
1WordPress site, start to finish
25product pages built
1WordPress site, start to finish
- Role
- Marketing Director
- Years
- 2015 – 2017
- Industry
- Senior care and healthcare
- Capabilities
- WordPressWeb designProduct pagesMulti-brand marketing
Challenge
Bowes served a different audience from its sister brands, but shared their outsourced creative footprint. It needed its own site, its own voice and a catalog families could actually browse.
What I did
- Planned and built the WordPress website: information architecture, design, copy and launch.
- Produced 25 product pages with consistent structure, photography and calls to action.
- Led go-to-market alongside the other In Home Personal Services brands, with the in-house creative team I built producing the assets.
What changed
- Bowes went from a line on the parent company site to a standalone presence with a browsable catalog.
- Set the page template the other brands reused.
The IRMO Playbook
Bowes In Home Care ran the same four moves every engagement does: identify the gap, roadmap the fix, market, then optimize and hand off.
IIdentifyRRoadmapMMarketOOptimize
How it works Next step
Agency, network or DME brand that needs a marketing lead?
Send a note No pitch deck. A reply within one business day.
