Consulting engagement · Consumer products, e-commerce · 2022 – 2023

Good Time Activities

A backyard-games brand built from the logo up: products, store, content and a mascot named Hank.

4product lines launched

1e-commerce site, blog and shop

Hanka mascot with his own content

4product lines launched

1e-commerce site, blog and shop

Hanka mascot with his own content

Role: Brand, e-commerce and product launch partner
Years: 2022 – 2023
Industry: Consumer products, e-commerce
Capabilities: Brand identityE-commerceProduct launchPhotographyContent marketingSocial mediaGo-to-market

Challenge

A new lifestyle brand wanted to sell premium cornhole boards and branded apparel direct to consumers, with nothing but a name. It needed an identity, a store, a product catalog, photography, launch content and a reason for people to come back between purchases.

What I did

Designed the identity: the GTA emblem, palette and type, business cards and letterhead, and a brand guide.
Built the full e-commerce website with shop, product categories, blog and a "Meet Hank" page for the brand’s dog mascot.
Ran the product launches: custom cornhole board designs (flag, surf, stadium, husky, classic car and more) with nameplates and flags, a branded apparel line with original shirt art, tumblers, totes and pet bandanas.
Shot and edited product photography for the boards, bags and apparel.
Wrote the content engine: grilling and tailgate recipes, cornhole court layouts and how-tos, published on the blog and cut for social.
Planned the go-to-market: ad budget options, social launch calendar, TikTok tips for Hank, and the phased launch plan.

What changed

A brand that went from a name to a shoppable catalog, content and social presence in one engagement.
Product, content and store built as one system, so each launch had photography, copy and posts ready on day one.

Creative