Consulting engagement · Retail, e-commerce · 2018 – 2019
Reeds Jewelers
A regional jewelry retailer’s move to a modern commerce platform, from inside the team.
Magento 2platform deployment
6teams worked alongside
Magento 2platform deployment
6teams worked alongside
- Role
- Embedded e-commerce marketing lead (full-time contract)
- Years
- 2018 – 2019
- Industry
- Retail, e-commerce
- Capabilities
- Magento 2E-commerceCross-functional leadershipEmailAnalyticsBrand strategy
Challenge
An aging Magento 1 platform was limiting performance and customer experience for a 50-location East Coast jeweler. The migration touched every marketing discipline at once: product content, photography, email, social, analytics and project management all had to move together without losing search rankings or sales.
What I did
- Embedded with the Reeds team on a full-time contract to help deploy Magento 2, with POS and inventory integration.
- Worked collaboratively across social, project management, product marketing, analytics, photo and the wider marketing team, including email, on both strategy and day-to-day efficiency.
- Preserved SEO through the migration and improved the mobile experience.
- Developed a brand refresh for the retailer’s proprietary collections.
What changed
- A Magento 2 storefront launched with search rankings and customer continuity intact, and better site and mobile performance.
- A marketing team with tighter handoffs between product, photo, email and analytics than before the project.
The IRMO Playbook
Reeds Jewelers ran the same four moves every engagement does: identify, roadmap, market, optimize.
IIdentifyRRoadmapMMarketOOptimize
How it works Next step
Store, catalog or migration that needs a marketing lead?
Send a note No pitch deck. A reply within one business day.
