Nick Irmo
Nick Irmo
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Durable medical equipment · 11 slides

Marketing Durable Medical Equipment

Local demand, national brand: paid search, referral networks and franchise marketing for mobility and home medical equipment

01 / 11
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Slide 1 of Marketing Durable Medical Equipment
01 / 11
Slide 2 of Marketing Durable Medical Equipment
02 / 11 · The buyer is rarely the user.
Slide 3 of Marketing Durable Medical Equipment
03 / 11 · What this produced
Slide 4 of Marketing Durable Medical Equipment
04 / 11 · Intent, geography and the phone
Slide 5 of Marketing Durable Medical Equipment
05 / 11 · The channels that compound
Slide 6 of Marketing Durable Medical Equipment
06 / 11 · One brand, sixty-five owners
Slide 7 of Marketing Durable Medical Equipment
07 / 11 · Match the message to the moment
Slide 8 of Marketing Durable Medical Equipment
08 / 11 · What the website has to prove in ten seconds
Slide 9 of Marketing Durable Medical Equipment
09 / 11 · Vendor consolidation is a marketing lever
Slide 10 of Marketing Durable Medical Equipment
10 / 11 · Start here
Slide 11 of Marketing Durable Medical Equipment
11 / 11 · Let’s talk about where marketing is.

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