Nick Irmo
Nick Irmo
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Senior care · 11 slides

Marketing Senior Care

Family-decision marketing for home care and senior services across multiple brands and states

01 / 11
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Slide 1 of Marketing Senior Care
01 / 11
Slide 2 of Marketing Senior Care
02 / 11 · You are marketing to a family at the hardest moment of the year.
Slide 3 of Marketing Senior Care
03 / 11 · What this produced
Slide 4 of Marketing Senior Care
04 / 11 · Care is the product; trust is the brand
Slide 5 of Marketing Senior Care
05 / 11 · Different messages, same system
Slide 6 of Marketing Senior Care
06 / 11 · Where the first call comes from
Slide 7 of Marketing Senior Care
07 / 11 · From first call to first shift
Slide 8 of Marketing Senior Care
08 / 11 · Five brands without five teams
Slide 9 of Marketing Senior Care
09 / 11 · The caregiver pipeline
Slide 10 of Marketing Senior Care
10 / 11 · Start here
Slide 11 of Marketing Senior Care
11 / 11 · Let’s talk about where marketing is.

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