Nick Irmo
Nick Irmo
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E-commerce and retail · 11 slides

E-commerce Marketing

Platform migrations, SKU-level paid media and the marketplace decision for multi-location retailers

01 / 11
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Slide 1 of E-commerce Marketing
01 / 11
Slide 2 of E-commerce Marketing
02 / 11 · The platform is not the strategy, but a bad one will stop the strategy cold.
Slide 3 of E-commerce Marketing
03 / 11 · Moving platforms without losing the business
Slide 4 of E-commerce Marketing
04 / 11 · A migration is a marketing project
Slide 5 of E-commerce Marketing
05 / 11 · From brand awareness to SKU-level intent
Slide 6 of E-commerce Marketing
06 / 11 · The franchise case
Slide 7 of E-commerce Marketing
07 / 11 · Amazon is a channel decision, not a default
Slide 8 of E-commerce Marketing
08 / 11 · Brand where you cannot be price-compared
Slide 9 of E-commerce Marketing
09 / 11 · Online, in-store and the gap between
Slide 10 of E-commerce Marketing
10 / 11 · Sequence
Slide 11 of E-commerce Marketing
11 / 11 · Let’s talk about where marketing is.

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